In February 2021, cold weather caused a deep freeze across several regions where we ship Aura Bora waters, which made our cans explode in the back of delivery trucks due to the dramatic drops in temperature. Voge says growing the business during the pandemic has been challenging at times.
When the program aired in January 2021, we did more in revenue on our website on that day alone than we'd done previously in the entire history of our site. Robert Herjavec loved our pitch the most and invested $200,000 in our business. When we went on, we got amazing reactions. We watched more than 100 episodes of the show to help prepare for our pitch.
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There were also fun surprises during the pandemic, such as when we were invited to film an episode for 'Shark Tank' in summer 2020Īfter we received an email from the TV show's producer asking if we wanted to take part, Paul and I immediately went into overdrive. While more solidified brands may have struggled with the rise in costs, we were still young and flexible enough to factor these changes into our business plan and expenses. Deliveries were also hit as the trucking companies needed to give up their space to emergency items.ĭespite these challenges, we still managed to fulfil our orders and our deliveries always got to their destination, even if they were slightly delayed.īut being a new brand actually helped us, particularly when the pandemic created a rise in costs for everything from ingredients to shipping. Due to supply chain issues, aluminium was difficult to get at one point, so we also had concerns about whether we'd be able to have enough cans from the factories who worked with us to fill our inventory. Most shoppers were getting the essentials and going home. When the pandemic began, people stopped shopping for impulse buys or to try new things Then a few months later, the pandemic hit and everything changed. Instead of taking our cans to trade shows in Colorado, we began throwing samples in the trunk of our Subaru and knocking on doors of health food stores in San Francisco. Paul worked full-time for Aura Bora, while I worked for the brand in the evening and on weekends. However, I'd just gotten a new marketing job at a tech firm in San Francisco, so we moved to the Bay Area. In summer 2019, Paul decided to take the leap and leave his job at a venture capital firm. Luckily, other startup owners we met were very generous at answering any of our questions.
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We didn't know how to make legal nutrition labels, where to get barcodes from, or why grocery stores charged us to be on their shelves. It often indicates a user profile.Īura Bora's flavors include Basil Berry, Lemongrass Coconut, and Peppermint Watermelon.Įvery day was a learning curve. Account icon An icon in the shape of a person's head and shoulders.
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