Out of seven flavors, with the help Dew Labs members, only three finalists were chosen that is White Out (a white Smooth Citrus flavor), Typhoon (a red-orange Tropical Punch flavor) and Distortion (a green Lime flavor). (2010) DEWmocracy II: Collective Intelligence Main article: DEWmocracy II In 2009, the second DEWmocracy campaign began with a tour to 17 cities in the United States, where people living in these cities were given a chance to taste many new flavors of Mountain Dew.Īt the same time, Dew Labs members were sent a case to taste test seven distantly unique flavors to suggest their reviews on which they prefer out of the seven. Its tagline is "Smooth Citrus Flavor DEW with Other Natural Flavors" in the United States, while its diet version's tagline was "Smooth Citrus Diet Dew with Other Natural Flavors." In Oceania, its catchphrase is " DEW with a Blast of Lemon Flavour." History (2009) Taste testing release In Japan, it's a Cool Citrus flavor, and in New Zealand, it's a Lemon flavor. In Canada, it sports the same flavor following the American flavor of White Out. White Out is a Smooth Citrus ( Yuzu Lemongrass) flavor of Mountain Dew, and its name implies having a white look.ĭuring the initial DEWmocracy campaign, fans of the competing flavors referred to White Out as "Sprite Out," mocking its flavor profile as very similar to Sprite. 2.2 (2010) DEWmocracy II: Collective Intelligence.
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